5 Reasons why website translation will get you more sales

admin — Fri, 10 Mar 2017 11:47:30 +0000

Getting quality website translation services is good for your business. Here are the reasons why:

The world does not revolve around English alone.

There are a lot of countries whose lingua franca is not English. With each language that you add in your website you are adding an entire country’s worth of potential customers or trading partners. If they can understand what you are selling then they will buy it. The more people who learn about your product the more sales you will have.

Localized after-sales support enhances sales attractiveness.

For some fastidious customers, quality and price are not enough to seal the deal. They also look for good after-sales support. Having your website translated into other languages is a good sign that your company will be able to handle any sort of inquiry that can come from any part of the globe. It also means that they can get help and answers easily in a language they can understand if the product ever malfunctions.

Website translation makes you look more impressive than your rivals.

Even if you haven’t tapped into a global market yet, just having multilingual options in your website is already impressive and gives you a boost over the competition. People will think that you have international clients (even if you don’t, at least not yet) and that your company has the extra budget to fritter on website translation, so therefore you must be a very huge and successful company and people tend to trust and put their money on huge and successful companies.

It builds trust

Knowing a client’s or a business partner’s language is a step in knowing their culture and people trust those who understand where they come from, what their usual practices are. Transactions can not be made without trust.

It makes your clients feel special

If you cared enough to make your company’s site include their language then that must mean your company will go the extra mile to anticipate any other need they might have. Not every language can be included in the multilingual support so it makes clients feel even more special if theirs made it to the list.

Website translation might be the best investment you will ever make for your company. Try it and see.

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Website translation and SEO

admin — Thu, 05 Apr 2012 00:12:37 +0000

Research is being done on where people buy and why

Website translation

Some research shows that people are 10 times more likely to buy from a site in their own language so website translation is a must.

Companies, armed with this information, are trying to bridge the gaps and make their company seem like a native player in various markets using website translation

Some are more successful than others. To have a truly “native” feel as a company can take years and lots of money. But web sites are something that more and more companies are finding to be a great investment.

For a small price, comparably, a web site can be translated and made functional so that customers can find the information and answers to FAQs that they need in their own language. Some sites are also finding it profitable to offer ordering through the web. At this point, however, the customer service is very limited.

As in so many cases, you usually get what you pay for

Some translation companies will simply translate the text on a website translation job (in worst-case scenarios, some even just run it through a computer translation program).

A better investment for a company is to pay a professional translation company that offers localization services and will help a company to optimize the SEO on a website in the target language

This is a much fuller service level. Once a company has a website translated, they often find that their product isn’t popular in the new market. Sometimes this is simply because the terms being used in the new language are not what people are looking for. The product doesn’t need to be changed in this case, but the marketing in the new language does. This requires expertise in the local language and the ability to do website translation and simple market research to find out what local keywords will help the product to sell.

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