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Why Translate your Website

Technology has seen tremendous improvements in the last years, especially in computing and telecommunications. While 10 years ago it would have been a pain to reach your clients through the internet, advancements in technology made this task an easy one. Websites are now a basic requirement for any type of business. Due to internalization, multilingual websites are the fairly new trick to bring in extra customers. Still, there are a lot of companies that still use only English when it comes to their online presence.

Here are 5 reasons why you have to translate your website.

1. English is not enough.

The internet was the invention of an English speaker and continued to be an English only environment for many years, partly due to technical limitations, but mostly because the people using it had no reason to use another language, English being considered an international language. However, recent trends show that internet usage is flat lining in most of the English speaking countries where the internet has largely spread in its early years, while in the other countries it is growing and will continue to do so for many years.

English is no longer enough for any company using its internet presence to attract more customers. In their quest to reach more customers, companies need multilingual websites. If you see your customer numbers are flat lining, you have to translate your website in order to gain more customers.

2. People are more likely to buy a product if it’s presented in their native language

Studies show that people tend to spend more time on a website that is translated into their native language and are a lot more eager to buy a product presented in their native tongue. People are a lot more comfortable with their native language so you need to give them what they need.

3. You need to reach out to more customers

There is a point in time when your sales will become stagnant in your market. In order to keep growing, you need to translate your website to attract foreign visitors.

4. Improve your ranks in search engines

Search engines love new content and you love getting new clients. If you turn your website multilingual and optimize the translated pages for search engines, you will get more high targeted traffic.

5. Beat your competition

Have you looked at your competition lately? If they haven’t translated their sites, this is your chance to get there before they do. If they already have multilingual websites and you don’t, then you’re missing out.

Website translation and localization is one of the best ways to go global and you need to have it done now. Would you like to translate your website in a professional manner without costing you a fortune? Contact us today!