Why translation to French is sometimes overlooked in business?
Why translation to French is needed in business?
A business needs a website in order to survive and to open its doors to the international audience. Times when one had to use yellow pages or the phone book in order to find a certain business have long gone. The internet era is all over us, everyone is using Google or some other search engine to search for whatever they need. If your business has yet to establish an on-line presence then you’re missing a lot of clients.
Still, having a monolingual site may not be enough in a globalized world. If you’re ready to sell to foreign customers, the next step to take is to translate your website in order to increase your reach. Everyone knows that internet users are much more enticed to buy if the product is presented in their native language. Below are a few reasons why you should use translation to French for your business.
A short study conducted on the internet a couple days ago indicated that some companies translated their websites in a bunch of languages, but for some reason French has been forgotten. While the reason remains unclear, here are a few reasons why translation to French plays a high role in business expansion.
In France
France is the second economic power in the European Union and some 87% of its inhabitants are actively using the internet.
In Europe
French is the second language to learn in most of the schools in Europe.
In America
French is largely used in Canada, but also in the United States
In Africa
French is the official language of half of the countries in Africa.
The French speaking population is huge
According to UCL, around 270 million people are speaking French and more than half of them are active users of the internet. Is this enough reason to use translation to French in business?
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