Content translation for the Holidays
Holiday messages
During the Holiday Season, translating your content is even more important. Content translation should be a part of the planning stage. Before even creating content, even if it is only Holiday cards, the need of translating it should be in your mind.
Most people are looking at online stores and consider they are the only ones that need holiday translations since this is the busiest time of the year for them and they are the ones with the opportunity to address so many countries.
It is true that they have more content, they need to translate product descriptions, newsletters, even banners and product reviews. And most times we are not talking about one language but more than 5. It is a lot of pressure to have everything ready, and this works starts 3 months in advance.
All of the work and all of the pressure is well worth it, since business say that popular sales days like Black Friday bring up to 30% more revenue. And that having a website translated for the country it operates can boost sales of up to 75%.
Content translation is not only for cultural respect it is a very important part of business development.
How about BtoB and content translation?
Does this apply to business that operates with other business? Is translation such an important tool?
Most businesses that operate with other businesses consider that translation and interpreting are important while dealing directly with the customer. If the customer is from another country and comes for a meeting it is normal to have all briefs translated and have an interpreter on call. But when it comes to sending Newsletters about new products and services one language is fine. Client will ask details if necessary.
And this is the same for Holiday cards and messages. While this is not necessarily a problem, when you do that you are losing all the advantages of communicating with a client in their native tongue, creating a bond.
Sending personalized messages helps you create a bond with your clients and builds loyalty.
So consider content translation of your Holiday Cards for 2014.
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