It is a sign of respect
Last Updated on: February 9, 2015
Respect your clients
Having a multilingual website, translating marketing documents, user manuals, employee hand books is more than a simple business decision it is a sign of respect.
They feel your appreciation, they feel you are showing respect towards their culture and you gain credibility as well as loyalty.
This is bound to have a great impact on your business as well. It is the first step to creating a good brand image, establishing trust and building customer loyalty that results in repeat purchases.
And the costs for translations are insignificant when compared to advertising and branding.
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